Privacy Policy

Effective Date: July 26, 2025

Pura Fabric (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and protect information when you visit our website https://purafabric.com (the “Site”).

By accessing or using the Site, you agree to the practices described in this Policy.

1. Who We Are

Pura Fabric provides custom fabric development services. We do not sell products directly through our Site. All services are handled by direct communication via email.

2. Information We Collect

a. Personal Information

When you contact us, we may collect:

  • Name
  • Email address
  • Company or organization (if applicable)
  • Details of your request or inquiry

b. Technical and Usage Information

  • IP address
  • Browser type
  • Device information
  • Referring URLs
  • Time of visit, pages visited, and clickstream data

3. How We Use Your Information

  • Respond to inquiries and provide quotes
  • Communicate with you about fabric customization needs
  • Analyze Site traffic and improve performance
  • Maintain security of our Site

We do not sell or rent your personal information.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we rely on the following legal bases under the General Data Protection Regulation (GDPR):

Purpose Legal Basis
Responding to inquiries Consent / Legitimate interest
Analyzing traffic & improving the site Legitimate interest
Record-keeping and legal obligations Legal obligation

You have the right to withdraw consent at any time by emailing us at [email protected].

5. Your Rights Under GDPR

If you are an EEA resident, you have the right to:

  • Access your personal data
  • Request rectification or deletion
  • Object to or restrict processing
  • Request data portability
  • Lodge a complaint with a supervisory authority

6. California Consumer Rights (CCPA)

If you are a California resident, under the California Consumer Privacy Act (CCPA), you have the right to:

  • Know what personal data we collect, use, and share
  • Delete personal information (with exceptions)
  • Opt-Out of the sale of personal information (we do not sell data)
  • Non-Discrimination for exercising privacy rights

To submit a request, email us at [email protected] with the subject line “CCPA Request”.

7. Cookies

We use cookies and similar tracking tools to:

  • Remember site preferences
  • Analyze usage trends
  • Improve functionality

You can disable cookies through your browser settings. Some features may be affected.

8. Third-Party Services

We may use third-party providers such as:

  • Web analytics tools (e.g., Google Analytics)
  • Hosting providers
  • Email delivery platforms

These services may collect limited or anonymized data in accordance with their own privacy policies.

9. Data Security

We implement technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure.

10. Data Retention

We retain your information only as long as necessary to:

  • Respond to inquiries
  • Fulfill our legal and administrative obligations
  • Improve our Site

You can request deletion at any time by contacting us.

11. Children’s Privacy

Our Site is not directed to children under 13. We do not knowingly collect personal data from children. If we learn we have, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a new “Effective Date.” Continued use of our Site means you accept the revised Policy.

13. Contact Us

If you have any questions about this Privacy Policy, you can reach us at: